Drop Shipping Is Ecommerce Snake Oil Drop shipping is not for everyone. Even though it is pitched as a cure for everything from starting up withoutmoney to being able to sell without investing in inventory, it does not cure the main problems that want to be drop shippers have. Want to be ... eCommerce Web Site Building: Where Do I Start? Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices upfront ... How to set up the ecommerce shopping cart software tools to handle your transactions and how to do in smart, efficient and cost effective way. Utilizing a ecommerce shopping cart software solution frees you of the burden of setting up and managing your shopping car, credit card processing and sales management functions so you can concentrate on what you do best, providing products and services ...
Ask Mr. D - ECommerce Sales
After spending about a year as an affiliate for other companies, I have come up with my own product.
My product is similar to one that I was selling as an affiliate. I made real good money selling this product as an affiliate, but my product, which I think is superior to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few sales. Can you please take a look at my website and see if I have a problem there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't sell the steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling the steak. But, it falls short on selling the benefits a buyer will gain by using your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested in what the product or service will do for them. How will they benefit from using your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit from buying and using your product. Paint them a verbal picture of how they will be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest you take a look at that website to see how they do it. I'm not suggesting you copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com
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