Developing a Winning Ecommerce Marketing Strategy Developing a Winning Ecommerce Marketing Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in the next ... eCommerce Fundamentals "Blocking and Tackling" - A quick take a some eCommerce fundamentals eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. On the ... Hosting Options for an Ecommerce Web Site Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. Storefronts If you have a small business, you may want to consider a ...
Using eBay to market your ecommerce website
eBay does have rules about advertising for a site outside of eBay within an Item Description, but with some creative writing and your imagination you should be able to work around these while still providing an outbound link from your Item Description to your own website. One way of doing this is to use a link to your website saying that eBay users can click on it for more product information about the item that is for sale on eBay.
You can be found by more eBay users by being as descriptive as possible in the Item Description and by using as many keywords as possible that describe your item and industry within the Item Title.
Not all eBay users search through eBay Stores for products, so I use a combination of eBay auctions in a bidding format and my Buy It Now eBay Store inventory so that my products are easy to find no matter how someone is searching on eBay. I also include my email address and toll free number in all of my Item Descriptions and on my eBay Store Front so that eBay users can contact us directly.
About the Author Scott Touchton is an employee of www.SpecialtyHardwareOutlet.com which is a Birmingham, Alabama based decorative hardware outlet.
Coremetrics Reports Mixed eCommerce Signals in December MSNBC - Jan 7, 2009 SAN MATEO, CA - The online retail sector in general continued to give mixed signals, showing both strengths and weaknesses, over the holiday retail shopping ...
Managing An Ecommerce Business Meadow Free Press, ID - 10 hours ago Tracking a business’s cycle is easy. All the business owner needs to understand is a few basics, and track how they interact, and how that interaction ...
E-Commerce Tools: Five Ways to Sell Digital Goods Online ECommerce-Guide, United States - Jan 7, 2009 The best news is that you can still spend most of your time in the studio recording or blogging to your fans, as digital goods e-commerce systems tend to ...
